Global Privacy & Cybersecurity Resource Center
Now more than ever, organizations must be focused on the privacy and security of the personal data they hold. Businesses in nearly all industries–from healthcare to financial institutions and from high-tech to brick-and-mortar retailers–are increasingly accelerating their digital transformation into Big Data players. At the same time, an increasingly complex landscape of US and international data privacy laws leaves a growing web of compliance uncertainties. The rapid shift to remote work due to the COVID-19 global pandemic has also created a ripe opportunity for cybercriminal actors to strike, leaving businesses vulnerable to expensive ransomware and other damaging cyberattacks.
McDermott’s premier Global Privacy & Cybersecurity team leads clients through the complex—and often unanticipated—regulatory, compliance and transactional challenges that govern their valuable data assets. Combining deep experience operating within highly regulated environments with a practical business-focused approach to navigating the rapidly evolving data privacy environment, we help clients develop creative solutions to regulatory obstacles and leverage their valuable data assets to drive change and innovation.
July 21, 2022
In recent years, the digital marketing and global AdTech industry have seen seismic changes, and online marketers are facing challenges under new privacy laws and regulations. Substantial restrictions on targeted advertising and cookie usage—coupled with the emergence of more stringent notice and consent obligations—have forced companies to carefully consider their options and compliance approach.
Join an AdTech industry expert and members of McDermott’s Privacy & Cybersecurity team as they break down different advertising technologies, the current digital marketing industry ecosystem, and discuss how recent privacy law developments are affecting the future for AdTech companies, their advertiser customers, and publishers who sell ad inventory.
Discussion topics will include:
- An explanation of cookies and other advertising technologies, and how they have shaped the internet today
- AdTech Industry 101: sell side, buy side and real time bidding
- Limitations on AdTech and an examination of privacy laws that regulate AdTech, including the EU GDPR and recent US state privacy laws
- Implications, obstacles and solutions for the use of AdTech in regulated industries such as healthcare
- Notice, consent and cookie banner “consent management platform” implementation
- Advertising in a post-cookie world, anticipating continued regulation and positioning yourself with alternative data solutions
State Law Privacy
Trends in Data Privacy Litigation
IN THE NEWS
May 23, 2022
Global Legal Post
April 29, 2021
GDPR RESOURCE CENTER
A dynamic page with access to tools, insights and guidance on how companies are implementing GDPR within their business practices.
CCPA Resource Center
A collection of guides, insights and supporting material to help companies navigate this complex regulation and achieving compliance.
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BLOG: OF DIGITAL INTEREST
This blog provides those in the healthcare and technology industries—from legal professionals and risk managers to app developers—with practical insights into regulatory developments, industry trends and current issues impacting all things digital.